Metrics

Completed and Pending Items

Weekly Operations Summary – 02/23/2026

1. SEO Movement – Major Win
   Google Places ranking improved from #3 to #1 after homepage H1 adjustment to: “RV Storage in Hemet CA”. “Terra Linda R.V. Storage” moved to H3.
2. Competitor Organic Rank Position
   Terra Linda currently ranks #6 of 9 organically for "RV Storage Hemet". Known competitors above:
   • Extra Space
   • Lock Away
   • Dawn to Dusk
   • Burrows RV Storage
   • Hemet Valley RV
3. Homepage Improvements
   • Added Google Reviews widget (click-through to Google Business profile).
   • SEO-optimized page title and meta description.
4. February Move-Out Audit
   All February move-outs confirmed empty and cleared.
5. February Move-Ins Reviewed In Person
   • 014 – Added plate + vehicle photos
   • 037 – Added vehicle photos (covered vehicles)
   • 043E – Added plate + vehicle photos
   • 046 – Added vehicle photo (covered vehicle)
   • 070 – Added plate + vehicle photos
   • 082 – Added plate + vehicle photos
   • 087 – Added plate + vehicle photos
   • 095 – Added plate + vehicle photos
   • 152 – Added plate + vehicle photos
   • 155 – Added plate + vehicle photos
6. Delinquency Review – 8.5% Lockout
   Current lockout rate: 8.5%
   Industry stabilized benchmark: 3–6%
   Occupancy: 90%
   
   If lockouts are reduced to ~5%, controlled price increases (15–20% phased over 8 months) may be viable.
   
   Call Script:
   “Hey, just checking in. I see your account is currently in lockout. Wanted to see if there’s anything we can do to help get this resolved.”
7. Recommendations
   • Monthly review request emails/texts for all 2026 move-ins.
   • Use contact form only to reduce spam to both listed email accounts.
8. Needed Access
   Google Analytics (both locations) and Google Ads access for The Storage Place.
9. Open Questions
   • How frequently is the contact form used?
   • Does it reliably reach management?
   • Is online rental agreement functionality desired or too high-risk?