Completed Items

Weekly Operations Summary

1. 106 – Phil Fareio
   Collected $77 rent; waived late fee.
2. ALERT: 089 – Felipe Calderon
   Lockout and vehicle missing from space.
3. Reviewed all locked-out units in person
   Updated photos and verified vehicle plate information.
   • 002 – Added license plate photo and vehicle description
   • 027 – Front GMC Jimmy / Rear Chevy Camaro; added plate info
   • 040A – Added plate info and one additional photo
   • 047 – Front Dodge Ram / Rear Mazda CX-5 AWD; added plate info
   • 071 – Added plate info
   • 083 – Added plate info and updated photo with vehicle description
   • 086 – Added plate info and updated photos with vehicle description
   • 089 – Currently empty; RV photos retained in account
   • 108 – Chevy Silverado; added plate info and updated photos
   • 133 – Added plate info
   • 141 – Added plate info and updated photos
   • 144 – Added plate info and updated photos
   • 153 – Added plate info and updated photos
4. Updated homepage background image (improved visual smoothness).
5. Reviewed Google search rankings and competitor results.
6. SEO-optimized homepage title for improved organic ranking.
7. SEO-optimized homepage meta description.
8. 95 – Move-In
   Photos needed.
9. Needed: Access to Google Analytics (both locations) and Google Ads for TSP.
10. Delinquency Review – 7% Lockout
    Currently 14 of 200 units are in lockout status (7%). Industry benchmarks for stabilized facilities are typically 3–6%. Occupancy is currently 95%. Reducing lockouts to 5% (10 units) would normalize delinquency and strengthen cash flow stability.
    
    Proposed Call Script:
    “Hi, this is [Name] from Terra Linda. I’m calling regarding your account, which is currently in lockout status. I wanted to check in and see when we can expect payment so we can restore access.”

Metrics

Performance Dashboard – 2/16/2026

Category	Metric	Value
TERRA LINDA
Overview	Total Units	200
Spaces & Vehicles	Photos Updated	17
Spaces & Vehicles	Vehicle Info Verified	17
Spaces & Vehicles	No License Plates / Not Current	15
Spaces & Vehicles	Insurance Coverage Verified	13
Spaces & Vehicles	Registration Verified	17
Operations	Move-Ins	3
Operations	Move-Outs	1
Operations	Occupancy	95.5%
Reputation	Google Rating	4.4
Reputation	New Reviews	0
SEO	Organic Rank ("RV Storage Hemet")	6
SEO	Places Rank	3
Google Ads	PPC Impression Share	N/A
THE STORAGE PLACE
Reputation	Google Rating	4.4
Reputation	New Reviews	0